The company entered the reservation game as a local competitor to OpenTable. A decade later, it’s shaping how New Yorkers eat at and end up in restaurants.
You can game the system, or just maintain your dignity and eat elsewhere
Could an unlikely bid to draw New Yorkers back to Midtown actually work?
Instagram influencers like @foodbabyny and @devourpower won over New Yorkers with photos of noodle pulls and melty grilled cheeses. Now TikTok has them fighting for relevance.
The social media app is upending how new and legacy businesses — from Chinatown to Sheepshead Bay — stand out in the country’s busiest restaurant scene
Ryan Sutton comes face-to-face with Lume Cubes, flaming cheese pulls, and the app’s impact on dining out in New York