By Chloe founder Chloe Coscarelli can’t stand the Beatnic rebrand
Chef and By Chloe founder Chloe Coscarelli is closing the door on years of legal drama with the fast casual vegan chain now that it’s under new ownership, but she’s not above dropping a few zingers on the way out. In a recent Facebook post dubbed a “final update” on By Chloe, Coscarelli reflected on the restaurant’s beginnings and scoffed at the chain’s post-bankruptcy rebrand to Beatnic, calling it “ironic for all the wrong reasons.” The New York Post first reported on Coscarelli’s statements.
The actual Beatnik movement “was built on defying convention, rejecting materialism, and liberating new voices. It was about transforming the mundane into deeply personal, intensely genuine experiences,” Coscarelli wrote. Beatnic, the vegan chain, was born out of a corporate rebrand following a bankruptcy sale last year. After being forced out of the company in 2017, Coscarelli’s ownership was eventually reinstated, according to the Post, but she is no longer involved with the chain following its sale.
“As I look around at all the incredible innovators who are working to create a more vibrant, compassionate, and healthy planet, I feel excited for the future of our movement and humbled to be a part of it,” Coscarelli wrote. “While I’m still unclear as to my next move, I hope I will be cooking for you again soon through some other way.”
In other news
— After just over a year, buffet-style spot Green Garden Buffet, owned by Chadian chef Tamika Gabaroum, is shutting down in the East Village.
— Italian favorite Il Buco is hosting its 27th annual Pig Festival in Noho this weekend, on Sunday, September 19. Tickets are $55 apiece for adults and include a seven-course menu celebrating all things pork.
— San Francisco import Beloved Cafe, a chain of vegan cafes and juice bars, is set to make its NYC debut on the Lower East Side.
— Mofongo destination La Casa Del Mofongo is expanding, again. The restaurant’s owner Felix Cabrera confirms that the establishment is headed to the Bronx for a fifth NYC location inside the Gun Hill Commons shopping center.
— Welcome to the neighborhood: