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East Village Irish Pub Sells Over $1 Million in Soda Bread After Humans of New York Feature

Plus, Hana Makgeolli opens its Greenpoint taproom for the first time — and more intel

Mary O’s Irish pub in the East Village
Irish pub Mary O’s was recently featured by Humans of New York.
Steve Ginther

New Yorkers show up for Mary O’s in the East Village

East Village pub Mary O’s has sold more than $1 million in Irish soda bread after owner Mary O’Halloran appeared in an Instagram post on Humans of New York. In the post, O’Halloran described her fight to keep the bar afloat this past year while caring for her six children, who were homeschooled from the bar and occasionally helped in the kitchen.

Humans of New York founder Brandon Stanton urged the account’s 11 million followers to patronize the pub in-person and support Mary O’s by ordering boxes of soda bread online. As of August 7, the restaurant had received more than 25,000 orders for the baked goods, which translates to over 150,000 scones and $1 million in sales, according to the post.

The decade-old Irish bar had reportedly been struggling to stay afloat for much of the past year. Throughout the pandemic, O’Halloran catered dinners for emergency workers and sold boxes of soda bread, but it wasn’t enough to make rent. “It felt like the walls were closing in,” she says, but regulars of the pub showed up through it all up, helping to run errands and set up the online shop that would later accept 25,000 orders in scones.

In other news

— Korean rice wine maker Hana Makgeolli will open its tasting room for the first time this weekend. Indoor service kicks off at 201 Dupont Street, near McGuinness Boulevard, on Saturday, August 14th.

New York Times critic Pete Wells applauds the time-intensive banh chung and other dishes at Bánh Vietnamese Shop House on the Upper West Side.

— Greenpointers samples the montara, pizza frita, and other lesser-seen Italian street foods at the neighborhood’s new Salsa pizzeria.

— Restaurateur Stephen Starr has reopened Veronika, his Eastern European restaurant on the second floor of the Fotografiska photography museum.

— La Factoría, one of Puerto Rico’s best bars, will operate out of Dante in Greenwich Village as part of a three-day pop-up from August 16 to 18. Reservations available through Resy.

— Greenpoint cocktail bar Silver Light Tavern has turned its dining room into an all-day workspace with coffee, egg sandwiches, and free wifi. Open from 8 a.m. to 4 p.m. daily.

— The Times asks, “Why do American grocery stores still have an ethnic foods aisle?”

— A highly opinionated guide:

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