Few things have captivated New York City during the coronavirus pandemic like baking — but if there’s one thing New Yorkers love more than posting pictures of their own baked goods, it’s ordering them from somebody else. Over the last six months, stuck-at-home chefs and amateur bakers have turned pastry and bread-making into full-blown small businesses. Some are doing it as a way to raise money for local organizations, while others are hoping to spotlight lesser-seen flavors. Their menus include pan-Asian pastry boxes, crusty loaves of sourdough bread, and Filipino doughnuts that you’ll have to join the end of an 800 person waitlist to sink your teeth into.
Below, is Eater’s guide to some of New York City’s pandemic-born Instagram bakeries. If there’s a baker we’ve missed in your neighborhood — or feed — let us know at email@example.com. This list will be updated.
The New York City branch of this national fundraiser is selling baked goods and pastries ahead of the general election on Tuesday, November 3 (register to vote here by October 9). The organization’s Bake the Vote 2020 campaign — which partners with local bakers to raise funds for organizations like Black Voters Matter and the ACLU — kicked off sales on Monday, September 21 with pick-up and deliveries available one week later on Monday, September 28. Check Bakers Against Racism’s Instagram for a list of participating bakeries.
Chef Doris Ho-Kane had originally planned to open a Vietnamese-influenced bakery named Bạn Bè in Cobble Hill. The pandemic has put those plans on hold — and also helped her to launch a new cookie delivery company under the same name, where she’s highlighting Southeast Asian flavors while hunting for a new brick-and-mortar bakery space. Each tin of cookies costs $36 for 28 cookies, which includes four flavors: coconut pandan, black sesame ube, cà phê crunch, and tamarind cacao nib. Orders are closed until November but keep an eye on the bakery’s Instagram page for its cookies, which sell out fast and had a waitlist of more than 100 people earlier in the pandemic.
Institute of Culinary Education alum Emily Hsu Yoona has been selling what she calls Dalgona popcorn. Not to be confused with the South Korean beverage Dalgona coffee, which flared in popularity at the start of the pandemic, Yoona’s popcorn tastes like the Korean sponge candy of the same name. Direct message Dalkomi Sweets on Instagram to order. Shipping available
Brooklyn’s self-appointed “king of desserts” Andre Olivier is delivering housemade cookies, cupcakes, and pints of (boozy) ice cream during the pandemic. There’s close to a dozen flavors of ice cream available from week-to-week including those made with ube, Fruity Pebbles, and Lucky Charm marshmallows ($10 each), along with a few boozy pint options ($13 each). Menus are posted to the Instagram account every Monday. Pre-order for the weekend by messaging Olivier on Instagram or ordering through his website before Thursday at 12 p.m. Delivery within New York City
Two Nomad and Gramercy Tavern alums have teamed up at this new online bakery based out of Sunnyside, Queens. Every Monday, chefs Shilpa and Miro Uskokovic release new menus with a weekly bag of treats. The bags, which cost $48 each and serve two to four, have included housemade pints of ice cream, peanut butter rice krispy treats, and cardamom banana bread. Direct message the bakery to order. Pick-up the following Saturday in Sunnyside, Queens.
This online-only business bakes and bikes loaves of sourdough bread to households across New York City. Maison Fleche kicked off service in late April, after the coronavirus pandemic left its owner jobless. It’s since added other baked goods to the mix, including ginger cookies (a dozen for $8) and a nearly two-pound loaf of walnut sourdough bread ($15). Standard loaves of sourdough are available full or cut in half and can be ordered by direct messaging Fleche on Instagram. Delivery in New York City
Kemi is a four-person family bakery helmed by Kelly Miao, a pastry chef with experience working in the kitchens of Claudette, Dominique Ansel Kitchen, and Bar Boulud. At this online-only bakery, Miao combines the flavors of her Asian-American childhood with French baking techniques, resulting in desserts like black sesame sable cookies and a mooncake filled with gooey salted egg yolk. Order by 12 p.m. on Wednesday through the bakery’s website. Delivery to Manhattan and Brooklyn available the following Saturday; delivery to Queens and Long Island available the following Monday; two-day nationwide shipping
Eleven Madison Park alum Kimberly Camara has been selling Filipino doughnuts that spotlight less mainstream Filipino flavors — like champorado, a chocolate porridge, and pinipig, a type of toasted sweet rice preparation. The online-only bakery, called Kora, sells roughly 275 doughnuts a week and drops a Google order form on its Instagram account every Monday at 3 p.m. for pick-up the following Friday. Be sure to set a reminder, as the bakery already had an 800-person waitlist earlier this month, and pastry orders typically sell out within the hour. Pick-up available on Fridays in Woodside from 12 p.m. to 7 p.m. and delivery in Queens (excluding the Rockaways) from 12 p.m. to 4 p.m.
Local real estate agent Israel Barranco Royaseli started selling flan to his neighbors while his work was on hold earlier in the pandemic. Although he’s since returned to his day job, he’s kept his flan business alive on the side and added mole, mole verde, and chiles en nogada to the menu, as well. Pre-order from the restaurant before Thursday at 12 p.m. for pick-up the following Saturday and Sunday. Available for pick-up in Prospect Lefferts Gardens
This Instagram account is headed by two “out-of-work chefs” who have been making and delivering baked goods in Brooklyn since April. Its menu, which started with loaves of sourdough bread, has expanded to include a half-dozen pastry options, including cardamom buns, focaccia, and pumpkin seed rolls. Direct message the bakery on Instagram to order. Delivery to some parts of Brooklyn Monday to Wednesday, with the option for pick-up in Clinton Hill