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Krispy Kreme’s Largest NYC Store Will Open Next Month With a Doughnut-Glazing Waterfall

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Plus, New York City is living in the golden age of collaboration dinners — and more intel

The interior of a store that sells retail merchandise and doughnuts with Krispy Kreme branding on the walls and products
The interior of the new Krispy Kreme flagship store in Times Square
Krispy Kreme

Krispy Kreme puts a date on the calendar for its new Times Square flagship store

After months of holding out, Krispy Kreme has finally put a date on the calendar for the opening of its sprawling Times Square flagship store. On September 15, the new store — located at 1601 Broadway, at West 48th Street — will flip the switch on the world’s largest hot light, the company’s signal that fresh doughnuts are ready for eating. Unlike the doughnut chain’s other New York City outposts, the Times Square location has lots of bells and whistles, including a glaze waterfall and a production line capable of making close to 400 dozen doughnuts per hour. There will also be a 24-hour walk-up window, where customers can order boxes of doughnuts for takeout.

Despite tourism numbers still being down in New York City, Krispy Kreme expects the new flagship store to be the chain’s busiest location among its roughly 1,400 stores internationally. The 48th Street Krispy Kreme was originally slated to open in May, though the novel coronavirus pandemic delayed those plans. Earlier this year, the doughnut chain quietly opened four additional storefronts in New York City and now has locations in Harlem, the Bronx, Midtown, the Financial District, and inside Penn Station. By the end of the year, Krispy Kreme plans to have eight locations in New York City, according to a spokesperson for the restaurant, with stores previously planned for the Upper West Side.

In other news

— Senator Chuck Schumer and James Murphy of LCD Soundsystem appeared at Williamsburg nightlife venue Baby’s All Right yesterday calling for federal aid to help the city’s already struggling music venues.

— A new outdoor pop-up restaurant opened for business this week at 15 West 39th Street, between Fifth and Sixth Avenues. Midtown Social serves chile shrimp tacos, spicy fried chicken sandwiches, and disco fries topped with mole, kimchi, and cotija.

— Two more restaurants at Industry City’s Japan Village have reopened for takeout, delivery, and outdoor dining, a spokesperson for the market says. Izakaya-style restaurant Wakuwaku and Japanese-inspired cocktail bar Oldies are both open Thursday through Sunday from 12 p.m. to 7 p.m.

— Morgenstern’s Finest Ice Cream will debut a series of new flavors this summer that pay tribute to the city’s Italian-American restaurants. The pop-up series kicks off this Thursday at 5 p.m. with pizza ice cream sandwiches.

— The East Village’s esteemed coffee maker Everyman Espresso has teamed up with the newly opened and already popular Thai restaurant Soothr. Five dollar shaved ices, Thai tea, and hibiscus lime drinks are all on the menu.

— New York City is apparently living in the golden age of collaborations, because also on deck this month is a one-night dinner from chef Jae Lee of Nowon and chef Amy Mattulina of Kindred. On August 24, the chefs will serve a Kamayan-inspired menu meant to be eaten by hands. Gloves and gratuity are included in the $55 tickets.

— Russ and Daughters is selling Jake Gyllenhaal-approved t-shirts to raise money for the Independent Restaurant Coalition.

— You will be judged:

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