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Colorful Kardashian Magnet Sugar Factory Appears to Have Closed Its Meatpacking Restaurant

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The candy-themed restaurant with $99 desserts removed its cooking equipment and over-the-top decor last week

A storefront with wooden boards covering its windows. In front, a sign says “Sugar Factory” with a colorful logo Robert Sietsema/Eater

Candy-themed international restaurant chain Sugar Factory American Brasserie appears to have permanently closed one of its three Manhattan locations.

The multi-story brasserie in the Meatpacking District removed its cooking equipment and over-the-top decor last week, according to photos from a resident in the neighborhood, while the location’s address has been stripped from the company’s website. Sugar Factory’s Times Square outpost has also been removed from its list of NYC locations too, though it’s unclear if that store has permanently closed at this time. Eater has reached out to the company for more information.

The over-the-top sweets shop and restaurant chain is a hotspot for celebrity birthday celebrations — and, consequently, long lines from admiring fans. Eater critic Robert Sietsema likened the company to a mashup of Dylan’s Candy Bar and a hard-drinking cocktail lounge. The Las Vegas-based company arrived in the Meatpacking District back in June of 2013, with a grand opening that included an appearance from model Kendall Jenner. Britney Spears, Drake, Mike Tyson, and multiple Kardashians have also endorsed the brand’s desserts, which can cost as much as $99.

Aside from the company’s Times Square storefront, the restaurant chain also operates locations on the Upper West Side and in New Jersey’s Hard Rock Cafe and Casino.

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