Hello Alfred — the concierge services company that’s best perhaps known for providing services like laundry, home cleaning, and pet care to luxury buildings in NYC — is getting into the grocery delivery game. Following news of long delivery waits for some of the biggest grocery chains and services including Amazon Fresh, Whole Foods, and Instacart, Alfred Delivers is now looking to pitch itself as an alternative.
For $25 per week, Hello Alfred workers will pick up groceries and other items from stores across the city and drop them off to customers on the same day each week. It’s not just limited to food; customers can also have items like wine, medication, cleaning supplies, and games picked up. Hello Alfred’s coverage area includes all of Manhattan, parts of the outer boroughs, New Jersey, and Connecticut.
Orders are placed on the Hello Alfred app, and customers can choose from different categories like groceries to put down individual items on the shopping list. The service is free for buildings that are already in the Hello Alfred network — it currently serves 11,000 apartments in NYC — and grocery delivery was previously available to customers in the network as well. Now the service is pivoting just to focus on deliveries and charging out-of-network customers $25 per week, in addition to a five percent charge on each order which goes into a fund to support Hello Alfred workers and local businesses including dry cleaners and handymen.
In the last 30 days, the app has received 10,000 delivery requests, a spokesperson for the company informed Eater but declined to say how many customers are participating in the delivery service.
A spokesperson for the service said all the staffers receive equipment for their own safety, including masks, hand sanitizer, foot coverings, and gloves. They also get health benefits and paid sick leave, according to the representative.
While NYC is Hello Alfred’s largest market, it’s also available in Los Angeles, San Francisco, Chicago, and several other major U.S. cities, where it is also offering this grocery delivery service.