NYC Brunch Favorite Jack’s Wife Freda Is Eyeing an UWS Location

Brunch favorite Jack’s Wife Freda may be opening a fourth NYC location

Downtown brunch favorite Jack’s Wife Freda is reportedly eyeing an Upper West Side location, I Love the Upper West Side reports. The new location would be at 148 Columbus Avenue, between West 66th and West 67th Street, replacing a location of the make-up store MAC. Staffers at the restaurant’s Soho and West Village location would not confirm the news, but Eater has reached out to the restaurant management for confirmation.

Dean and Maya Jankelowitz opened the restaurant in Soho in 2012 and have since expanded to two new locations in the West Village, and Chelsea. The restaurant’s popularity has spawned a cookbook Jack’s Wife Freda: Cooking From New York’s West Village that came out in 2017, and diners still wait in line to nab spot at the various locations of the restaurant which New York magazine described back in 2012 as serving “South African Israeli Jewish Grandmother Cuisine.”

In other news

— The Bronx’s Smorgasburg-like food market is returning to the borough for a third season starting May 2 and running every Saturday through the end of October. Bronx Night Market will feature known vendors like Columbus Circle’s saltena-slinging Bolivian Llama Party, and newcomers like Salvadorian food stall Osicala Yuqueria.

— Sicilian mini-chain Piccola Cucina is opening a fourth NYC location on the Upper East Side, on March 16, a spokesperson for the restaurant tells Eater.

— Historic East Village egg cream shop Gem Spa is undergoing some minor expansions to start serving more types of tea, coffee, and pastries.

— New Yorker critic Hannah Goldfield writes that Stephen Starr’s newest restaurant Veronika, inside the Gramercy photography museum Fotografiska, “feels tailor-made for a Wes Anderson world.”

— The onion, obviously: