clock menu more-arrow no yes mobile

Filed under:

All the Hit NYC Restaurants Selling Merchandise Online Right Now

Katz’s Deli, Nom Wah, and more NYC restaurants are selling shirts, scented candles, onesies, and more

If you buy something from an Eater link, Vox Media may earn a commission. See our ethics policy.

A chef hustles in the foreground as a knot of customers wait in the background on a darkened Doyers Alley.
Several NYC restaurants continue to sell merchandise in an effort to stay afloat
Gary He/Eater

More restaurants are closing everyday as it becomes increasingly difficult to survive on the mandated COVID-19 delivery and takeout-only model — many of these restaurants may never be able to return even after this crisis passes — and thousands of people working in the restaurant industry have lost their jobs.

Yet one way to help restaurants, even those that might be temporarily closed, is by purchasing their merchandise. Gift cards may only act as short-term loans, but buying merchandise can be a good way to pump some much-needed cash into establishments that might need help with rent and paying employees.

Below is a wide range of merchandise including hats, shirts, and more from restaurants all over the city. The restaurants are broken up by borough. If you don’t find your favorite restaurant here, check out its Instagram or website to see if it’s selling any items.


Ess-a-bagel: One of NYC’s oldest bagel and appetizing shops is selling sweatshirts, t-shirts, coffee tumblers, caps, and even a onesie in its signature green and white colors.

Kopitiam: Lower East Side Malaysian hit Kopitiam is selling its popular white coffee for $15 a jar and a host of other items including colorful beanies, tote bags, and the vintage cups and saucers that can be seen at the restaurant.

Caracas: Venezuelan mainstay Caracas is selling t-shirts in blue and off-white, a black sweater, and tote bags.

Rezdôra: Osteria Francescana alum Stefano Secchi’s pasta hotspot is selling a t-shirt and sweatshirt in gray and black respectively.

Katz’s Deli: One of NYC’s most iconic restaurants has a ton of merchandise for sale including shirts emblazoned with food items, egg cream-scented candles, and engraved cutting boards, among several others.

Gem Spa: While the historic East Village egg cream shop is closed during the ongoing crisis, its online store continues to sell mugs, egg cream glasses, key chains, and clothes.

Cervo’s: Lower East Side seafood spot Cervo’s has a pink baseball cap on sale for $20.

Mission Chinese: Hit Sichuan-ish restaurant Mission Chinese is selling t-shirts and caps, both in black.

Bubby’s: Brunch favorite Bubby’s has a pancake and shirt combo for $40 and a few other items as well.

Papaya King: The nearly 100-year-old hot dog institution is selling t-shirts and caps with its signature yellow and green colors.

Superiority Burger: Several items on the East Village phenom’s online shop are already sold out, but a t-shirt and the cookbook remain.

Nom Wah: Dim sum treasure Nom Wah is selling t-shirts, hoodies, and caps.

Scarr’s Pizza: Crowd-favorite Lower East Side pizzeria Scarr’s is selling items like pens, caps, and t-shirts.

Freemans: The tavern hidden inside Freeman Alley is selling an art book and shirts.

Patsy’s Italian Restaurant: 76-year-old Midtown stalwart Patsy’s is selling its cookbook and pasta sauces.


Bernie’s: Greenpoint throwback restaurant Bernie’s has some sharp polo shirts, a few tie-dye options, and a hoodie.

Roberta’s: Brooklyn pizza favorite Roberta’s is selling a wide range of t-shirts with some dramatic prints, caps, and a cookbook as well.

Hart’s: Bed-Stuy hit Hart’s is selling a ceramic mug with the restaurant’s red logo emblazoned on it.

Pies ‘n’ Thighs: Williamsburg cult-hit Pies ‘n’ Thighs has chicken biscuit sandwich shirts, totes, and more.

The Meat Hook: Trailblazing butcher shop the Meat Hook is selling tote bags, beanies, and drink sleeves among other items.

Egg: South Williamsburg breakfast spot Egg is selling coffee, cute, sunny shirts, and a cookbook.

Di An Di: Greenpoint Vietnamese hotspot Di An Di is selling printed t-shirts — short sleeve and long sleeve — for $25 and $30 respectively.

Variety Coffee Roasters: Items like metal straws, mugs, and even a ceramic tea pot are available at this beloved mini-chain’s online shop.

Gage & Tollner: The throwback restaurant from Insa chef Sohui Kim didn’t officially open before the dining-in shutdown went into effect but is currently selling $25 tote bags to support its staff.


Espresso 77: This Jackson Heights espresso and wine bar isn’t open for service but it is selling whole bean coffee online along with shirts, hats, and totes.

Rockaway Beach Surf Club: The popular Rockaway Beach destination is selling t-shirts, hoodies, hats, and totes.