Astoria Hit Chip Expands Its Cookie Empire With First Brooklyn Location

Chip NYC is opening a new shop in Williamsburg on Halloween

Three-year-old cookie chain Chip NYC, known for its gooey, fist-sized cookies with quirky flavors like oatmeal apple pie and s’mores, is headed to Williamsburg. The company, which first launched in Astoria in 2017, now includes four locations in Queens and Manhattan. This will be its first Brooklyn shop.

Greenpointers reports that the chain will be opening its new location at 123 Kent Avenue, between North 6th and North 7th Streets, on Saturday, October 31. Like Chip’s other shops across Queens and Manhattan, the restaurant will stock four daily cookie flavors that rotate out on a regular basis.

The chain follows in the footsteps of similarly hefty cookie chain Levain, which debuted its own first Brooklyn location in the same neighborhood in June.

Chip’s Williamsburg shop will open its doors at 1 p.m. on opening day, and then start normal operating hours on November 1, from 9 a.m. to 10 p.m. seven days per week. Chip is offering a free cookie to the first 100 customers on opening day.

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