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Astoria Hit Chip Expands Its Cookie Empire With First Brooklyn Location

Plus, two Manhattan restaurants launch an ‘eat now, pay later’ option for out-of-work Broadway actors — and more intel

A close-up shot of a variety of cookies, including chocolate chip and oatmeal, laid out on a cookie sheet
Chip NYC cookies
Chip NYC [Official]
Erika Adams is the editor of Eater Boston.

Chip NYC is opening a new shop in Williamsburg on Halloween

Three-year-old cookie chain Chip NYC, known for its gooey, fist-sized cookies with quirky flavors like oatmeal apple pie and s’mores, is headed to Williamsburg. The company, which first launched in Astoria in 2017, now includes four locations in Queens and Manhattan. This will be its first Brooklyn shop.

Greenpointers reports that the chain will be opening its new location at 123 Kent Avenue, between North 6th and North 7th Streets, on Saturday, October 31. Like Chip’s other shops across Queens and Manhattan, the restaurant will stock four daily cookie flavors that rotate out on a regular basis.

The chain follows in the footsteps of similarly hefty cookie chain Levain, which debuted its own first Brooklyn location in the same neighborhood in June.

Chip’s Williamsburg shop will open its doors at 1 p.m. on opening day, and then start normal operating hours on November 1, from 9 a.m. to 10 p.m. seven days per week. Chip is offering a free cookie to the first 100 customers on opening day.

In other news

— French bistro Marseille and sister restaurant Nizza in Hell’s Kitchen are offering to serve out-of-work Broadway actors on an “eat now, pay later” model. The restaurants are letting the actors pay their meal tab when Broadway reopens, or skip the check altogether, according to Business Insider. The offer is good on any dine-in meal after 9 p.m. any day of the week, and excludes drinks.

— Critically-acclaimed Mexican fine dining restaurant Cosme reopened this week for indoor dining.

— An NYC socialite is suing Madison Square Garden after she broke her tooth on a “defective” hotdog while at the stadium, the New York Post reports.

— Chef Woldy Reyes is popping up at Gowanus vegan restaurant Public Records next Tuesday, October 27, from 5 p.m. to 11 p.m., as part of the establishment’s weekly pop up series. Reyes has a vegan Filipino three-course dinner menu on deck for the day that includes Impossible lumpia with chili-maple sauce and a bibingka with coconut yogurt and tamarind pepita brittle. Tickets start at $65 apiece. Reservations are available on Resy.

— Buzzy new Soho restaurant the Tyger is expanding its weekend hours. The space will now be open from 12 p.m. to midnight on Saturday and Sunday, and the team is adding new brunch items to the menu.

— Stealing this: