The team behind a popular new Midtown slice shop has made its way to Downtown Brooklyn. Upside Pizza — which has quickly developed a following since opening in January for premium ingredients — today opened Norm’s Pizza, another slice shop where the dough is also made with house-milled flour and sourdough starter.
Located at 345 Adams St. near the Jay St. MetroTech subway, Norm’s serves a tight menu of classic slices. The options are standard New York — cheese, pepperoni, margherita, vodka pie, white pie — but like at Upside, Norm’s prides itself on being more obsessive about the pizza’s ingredients and cooking.
Founder Noam Grossman and partners Eli and Oren Halali, who also own ubiquitous dollar slice chain 2 Bros., worked with famed former Roberta’s pizzaiolo Anthony Falco for the menu, in an effort to help push the slice convo forward. Here, the pepperoni are the higher cost roni cups from Ezzo Sausage Co., and the white pie uses Frankie’s 457 EVOO, lemon zest-ricotta, and basil oil that’s made in-house. Prices range from $3 for a cheese slice to $4.50 for a margherita one.
The space is a tight 400-square-feet and traffics in the vibes of old-school slice shops from the ’60s and ’70s. Expect formica counters and mustard yellow, plus neon lights.
Upside and Norm’s Pizza are both part of the citywide upgrade to slice shops, a revisioning of what affordable quality pizza looks like here. Scarr’s, Paulie Gee’s Slice Shop, Corner Slice, and the older Best Pizza are in that crew, and the Franks are jumping in on the game with F & F Pizzeria opening later this month, too.
Norm’s is now open daily from 11 a.m. to 11 p.m. Monday through Saturday and until 9 p.m. on Sunday.