Popular Fluffy Japanese Pancake Chain Comes to the U.S. for the First Time in Soho

One of Japan’s most popular pancake purveyors is coming to Soho.

Flipper’s is opening its first United States location at 337 West Broadway near Grand Street, bringing its supremely fluffy and thick pancakes to New York — which has increasingly demanded the specialty treat.

The chain is known for its “miracle pancakes,” aka soufflé pancakes that jiggle and wobble at the lightest touch. They come in several forms: In one option, the pancakes come topped with fresh fruit and whipped cream flavored in maple, strawberry, or matcha. They can also be paired with pudding or appear in cake form. Other dishes include eggs benedict, strawberry banana pancakes, and chicken and waffles. Coffee, milk tea, and lemonade will also be on offer.

Japanese-style pancakes have been rising in popularity here in NYC, with people lining up for options available at Taiyaki in Chinatown and Hi-Collar in the East Village. Another fluffy Japanese treat has hit NYC from Japan, too, with cheesecake shop Uncle Tetsu operating in Midtown West.

Flipper’s has 12 locations in Japan and others across Hong Kong, Korea, and Taiwan. The NYC location has 2,500 square feet spread across two floors, with the first floor acting as a grab-and-go cafe while the second floor has seating. When it opens on Friday, September 27, the first 100 customers will get a gift. Hours will be daily from 11 a.m. to 7 p.m.