Uncle Tetsu Japanese Cheesecake has officially brought its fluffy, spongey take on cheesecake to the masses in Midtown.
The Japan-based bakery with a cult following opened its first New York City store at 135 West 41st St. last month — and the shop’s famous cheesecakes are already popping up all over Instagram. Uncle Tetsu’s opening menu includes its “most internationally famous items” such as the cheesecake, honey madeleines, and rusks.
The cheesecake, which sells for $13.50, has a distinctive look: It’s a round cake browned on top and emblazoned with the bakery’s logo of a little bespectacled, bald chef.
Owner Tetsushi Mizokami first starting making them in 1990 in Japan. Today the dessert shop has more than 45 locations throughout Japan, Malaysia, and Taiwan, as well as a presence in Canada, New Zealand, Australia, and Hawaii. It opened its first continental U.S. location in Los Angeles in 2016, where it quickly drew lines of eager cheesecake fans. The brand recently expanded to Northern California with an outpost in San Mateo.
Uncle Tetsu has plans to open two more shops in NYC, according to a blog that followed its move to New York. The Midtown shop is now open from 9 a.m. to 9:30 p.m. on week days and opens at 9:30 a.m. on weekends.