Eleven Madison Park Team Ditches Plans for LES Events Space

Hot on the heels of the announcement of the breakup between Eleven Madison Park’s Daniel Humm and Will Guidara comes news that their hospitality group Make It Nice will no longer open an events space in the Lower East Side development Essex Crossing.

Humm and Guidara were set to take over two floors of the new International Center of Photography, but developer Prusik Group confirms that the duo pulled out due to delays in the project. The withdrawal came before the breakup; Eater has reached out to Make It Nice for comment. Prusik is currently looking for a new group to take over the project.

The upcoming International Center of Photography is part of the the Essex Crossing development, a 1.9 million-square-foot complex with nine buildings that house over 1,000 new residences, 400,000-square-feet of office space and 450,000-square-feet of retail spaces total, connected by a new park, bike paths, and green spaces.

The food portion of the complex is Essex Market, now open with vendors like Shopsins and Eat Gai, as well as the imminent Market Line, with restaurants such as Veselka, Nom Wah, and Cafe Grumpy.

Make It Nice — soon to be owned solely by Humm — is still moving forward with its other pending project, a Park Avenue fine-dining restaurant.