The big-deal split of longtime Eleven Madison Park restaurateur partners Will Guidara and chef Daniel Humm won’t be impacting new projects like the Park Avenue fine-dining restaurant, they announced in a letter to staff today.
Rumors have been flying for months that the mega-restaurateurs were negotiating a breakup, and on Monday, they said that Humm will be buying Guidara’s shares in their company Make It Nice, which also operates the NoMad and fast-casual restaurant Made Nice. “At this juncture, we’ve realized this is the right time to end our partnership because we have different visions of the company long-term,” the letter says.
The divorce deal hasn’t been finalized yet, but once it is, none of the restaurants will be closing and none of the pending projects will be dropped. Guidara — known for his service expertise and popularizing the famed “Dreamweaver” role at EMP — will be creating his own restaurant group with “industry veterans,” according to the letter.
Over at Make It Nice, Jeffrey Tascarella has been promoted to chief operating officer. He’s been with the company for close to a decade, gaining a reputation for being a “rock star” general manager while at the NoMad. He started at the company after being friends with Guidara for many years.
This means that the office tower project at 425 Park Ave. will be a Humm restaurant. It’s a two-story restaurant located on the lobby level, and though public details have always been slim, the plan has been for it to be fancy.
Stay tuned for more.