New Art Deco-Inspired Food Hall Will Bring Top-Notch Vendors to Midtown

Midtown’s new food hall the Deco debuts in September with quite an impressive vendor roster, including food from French cafe Maman, Mexican restaurant Antojitos El Atoradero, and Chinese noodle shop Little Tong.

The Art Deco-inspired food market at 231 West 39th St., between Seventh and Eighth avenues, will also include a bar and event space, plus nine food vendors ranging from French baked foods to Hawaiian spam fried rice. Vendors like Maman and Little Tong were chosen from over 160 prospects, according to a spokesperson, to showcase “under-the-radar” restaurants.

Other vendors include Beach Bistro 96, a Brazilian restaurant that recently closed in Rockaway Beach; Italian food from Mani in Pasta; a spinoff of the East Village’s Jeepney Filipino Gastropub; and alcoholic ice cream shop Tipsy Scoop. A new Hawaiian spot called Huli Huli and a new concept from the Maman team called Papa Poule will also be in the space.

Midtown has its fair share of nearby food halls, including the Pennsy above Penn Station; the sprawling Gotham West Market on Eleventh Avenue; and City Kitchen near Times Square. But the Deco’s lineup is a step above, bringing highly regarded concepts from across the city to the area for the first time.

A bar at the Deco will serve New York beers, themed cocktails, and wine. It opens in September; see a full list of vendors below.

Vendors:

Mademoiselle by Maman: Spinoff concept from Maman serving coffee, baked goods, tartines, and sweets
Papa Poule: A new concept from the Maman team serving heartier fare, including French-style rotisserie chicken
Antojitos El Atoradero: Started in the South Bronx as a bodega selling street-style tacos and tamales, this stall will sell traditional Mexican fare
Little Tong Noodle Shop: Chef Simone Tong’s menu here will revolve around Chinese breakfast staples and mixian rice noodle dishes
Huli Huli: New Hawaiian spot from Per Se alums selling rotisserie chicken and spam fried rice
Beach Bistro 96: Hailing from Rockaway Beach in Queens, this Brazilian restaurant will be serving staples like empanadas and pão de queijo
Jeepney Filipino Specialists: A spinoff of the Jeepney Filipino Gastropub in the East Village serving traditional Filipino dishes
Mani in Pasta: Roman-style pizza
Tipsy Scoop: A boozy ice cream pop-up during the first month of the food hall