The Smith Chain Is Opening a Non-Smith Restaurant in Nomad

The team behind popular basic bistro the Smith is opening a new restaurant — this time, not another version of the successful, though cookie-cutter, restaurant. Corner Table Restaurants, which runs all four locations of the American bistro mini-chain, will open a new spot in Nomad next year.

The company signed a lease for an 11,000-square-foot space on the ground floor of the art deco building at 1201 Broadway, which is currently undergoing renovations. Jeffrey Lefcourt, Michael Jacobs, Adam Burke, and Brian Ellis are at the helm of what will be “an entirely new restaurant” from the Smith, according to Lefcourt in a press release.

The team brought the Smith to NYC in 2007 with the opening of the original East Village location. Now, there are four outposts in Manhattan, including one in Nomad near the new project. There are also locations in Chicago and DC.

The chain restaurant has a reputation for being a simplistic bistro among the culinary elite, but they’ve become popular due to a combination of savvy real estate and thoughtful sourcing and service. It’s a distinctly New York restaurant chain with its merits.

But the company will be be dabbling outside of its tried-and-true formula here. For now, details remain slim for the upcoming new iteration of a Corner Table restaurant in Nomad, so stay tuned for updates.

• New ‘Corner’ restaurant coming to NoMad [NYP]