The original location of more than 40-year-old kosher bakery Moishe’s Bake Shop has shuttered despite previous reassurances that it would stay open, an employee confirms. EV Grieve reports that the storefront at 115 Second Ave., near Seventh St., has been cleared out, and storefront photographers James and Karla Murray say that owner Moishe Perl said it was due to the building’s sale. A staffer at the Lower East Side outpost confirms that Tuesday was the last day for the East Village original.
The closure of the popular business, open since the mid-1970s, is not a total surprise. In December, local investor Jay Schwimmer signed a 21-year-lease for the property, with the lease starting in March and an option to purchase the building. But in January, Perl told Jeremiah’s Vanishing New York that it wouldn’t close, reportedly laughing at the rumor.
Moishe’s has become an institution of the East Village, known for its hamantashen and other Jewish specialty baked goods at low prices. Public records do not yet show a building sale. A location on Grand Street remains open, though some fans argue that the East Village baked goods are superior.
As the East Village changed, Moishe’s was seen as a stand-by, growing to accommodate tourists as well as dedicated locals. People are already crying out about the closure.
It’s yet another loss of iconic bakeries. Nearby, Zucker Bakery closed last summer after seven years, and on the Upper East Side, more than century-old Glaser’s Bake Shop closed last year, too.
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MOISHE’S BAKE SHOP on 2nd Avenue by East 7th Street has been in business since 1977. Sadly, we just heard from the owner, Moishe Perl that today was its last day as the the entire building has been sold. We loved this kosher #bakery as everything was baked on the premises fresh every day. They were known for their challah bread, rye bread, hamantaschen, rugelach, babka and sugar kichel. The first photo was taken with 35mm film in the early 2000s and the second photo which appears in our book “Store Front: The Disappearing Face of New York” along with an interview with Moishe (swipe left) was taken a few years later after much of the graffiti was buffed off the facade reflecting the changes in the neighborhood. • #storefront #typevstime #disappearingfaceofnewyork #signcollective #signsunited #dailytype #fontastic #type #seeyourcity #ig_signage #everything_signage #eastvillage #signgeeks
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Moishe’s Bake Shop closing is sad. Moishe’s Bake Shop closing just before Purim is a shonda. (The iconic bakery window displays were empty last night, as were the shelves and racks.) I understand how business works, and how real estate works, but I’ll never understand the sad reality of so many places — so many old New York traditions — dying.