Bronx Shopper Accuses Wegmans of Selling Fake Vanilla Ice Cream in New Lawsuit

Bronx shopper files a lawsuit against Wegmans

Apparently not everyone’s a fan of Wegmans, the cult favorite grocery store opening in Brooklyn later this month.

The East Coast chain was hit with a class action lawsuit this week filed by a Bronx resident and someone in Pennsylvania, who claim the grocer deceived them by selling Wegmans-branded vanilla ice cream that’s made with a non-vanilla “natural flavor” instead of the vanilla plant — even though the pints are still sold at a premium, NBC New York reports.

The lawsuit claims the ice cream label stating “vanilla ice cream” is misleading to shoppers because the ice cream’s ingredients list shows that it’s made with “natural flavor” and not actual vanilla, according to NBC. The suit argues that shoppers pay a premium for a product that doesn’t actually contain the ingredient they’re paying for. The duo is representing shoppers in New York and Pennsylvania and hope to also loop in angry buyers from Maryland, Massachusetts, New Jersey, North Carolina, and Virginia, according to NBC.

In a statement sent to NBC, Wegmans says its ice cream label “fully complies” with regulations and is not misleading. The lawsuit filed in New York federal court contrasts with the overall fanfare surrounding the grocer — Wegmans is a beloved brand whose fans say its products superior to many other grocery chains.

In other news

— The dreaded Museum of Ice Cream’s permanent Soho location has an opening date: December 14.

— The Felice chain’s big new Midtown restaurant delivers on “traditional northern style with great integrity,” Steve Cuozzo writes for the Post.

— Actor Darren Criss and wife Mia Swier hosted an after party for the Elsie Fest at Haswell Green’s in Midtown. In other celebrity news, model Heidi Klum’s annual Halloween bash will go down at the newly opened Cathédrale in the Moxy East Village hotel.

— Iconic Brooklyn steakhouse Peter Luger is now taking online reservations.

— Pro golfer Nick Faldo purchased a year’s worth of Rao’s meatballs at an auction at City Harvest’s celebrity chef golf tournament. In other Rao’s news, the exclusive restaurant is now selling its soups in grocery stores including Whole Foods.

— Grub Street documents the struggle of health insurance-less bartenders in NYC.

— Studio 54 co-founder Ian Schrager says fashion designer Michael Kors — whose latest collection is inspired by the club — never visited at all.

— Sabra, the hummus brand, is opening a pop-up in the West Village with a menu created by chefs Einat Admony and Esther Choi. It’s been dubbed the Whirled Peas Hummus Pop Up, located at 455 Hudson Street with dishes like a bulgogi hummus bowl and rice cake gnocchi with hummus soy cream sauce on the menu.

— Bareburger, which faced some legal trouble earlier this year, is opening two new locations on the Upper West Side.

— What?