Freehand Hotels, Home to Broken Shaker, Sold for $400M

Freehand Hotels changes hands for $400 million

Boutique hotel chain Freehand — home to popular restaurants like Simon & the Whale and Studio, plus rooftop cocktail bar Broken Shaker — has a new owner. London-based hotel company Generator and its parent Queensgate Investments announced this week that it had acquired Freehand Hotels for $400 million, including the location in Gramercy. There are also Freehand locations in Miami, LA, and Chicago, as well as a new D.C. outpost planned for 2020.

There are no changes planned to the Freehand location for now — Generator and Freehand will continue to run as different brands, totaling 18 hotels around the world. But they both reportedly lean into strong restaurant and bar concepts for “the traveling millennial,” and adjustments may come later on, according to a statement from Generator.

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— Lol: