Beijing street food favorite Mr. Bing has opened its first permanent, standalone store in Chelsea, where its popular Chinese jianbing will be served alongside dumplings, baos, and bubble tea.
The local food vendor is known for its presence in markets and pop-ups around NYC and has had plans to land a permanent brick-and-mortar spot since 2017. Mr. Bing’s new location at 152 West 28th St., between Sixth and Seventh Avenues, will have a standup bar top big enough for four diners at a time, as well as a grab-and-go window. The star of the menu will be the jianbing, a scallion- and sesame seed-studded crepe filled with recipes like General Tso’s chicken or peking duck. Other fillings include bulgogi beef, spinach and tofu, or kimchi.
Rice bowls, dumplings, baos, salads, soup, and bubble tea will also be on the menu. Everything ranges from $3 to $15, with the crepes starting at $10. See the menu in full below. Local students will get 15 percent off their order, founder Brian Goldberg tells Eater.
The tiny, 140-square-foot space will focus a lot on online ordering, offering both pick up and delivery, Goldberg says. Mr. Bing’s commissary kitchen and corporate office is housed in the same building.
Goldberg began selling the crepe in 2015 from several kiosks throughout the city. Today, Mr. Bing can also be found at the Urbanspace Vanderbilt food hall, Times Square, and Bryant Park’s Winter Village.
Mr. Bing’s Chelsea location is open Monday through Friday from 8 a.m. to 6:30 p.m. It’s closed on weekends.