A food hall from a team with experience in NYC restaurants like Union Square Cafe and Upland has just made its way to a shiny new development complex over in New Jersey.
Bell Market, taking over 6,000-square-feet of space, opened in stages over the past couple months in Holmdel, New Jersey’s Bell Works complex — a revamped historical building that used to be a research facility throughout the 20th century and now houses retail, residential, office, and dining spaces. Now, all five different dining options — a Japanese restaurant, a customizable grain bowl spot, an NY-style deli, a bakery, and a wood-fired pizza restaurant — have opened. While the Bell Works development includes residences and private office spaces, the food hall is open to the public.
The culinary team includes chef Richard Corbo, who previously worked at Tribeca Grill and Union Square Cafe, along with his wife Chantelle Corbo, a sommelier with experience at Upland. They’re also joined by Chad Spencer, an alum of San Francisco restaurants like Gary Danko and Ame, and L’Atelier de Joel Robuchon, Oceana, and Bien Cuit alum Jeffrey Sytsma.
It’s a single-operator food hall, meaning only one company, RBC Hospitality Group, oversees the five restaurants. As such, Bell Market doesn’t fall into the same redundancy trap a lot of food halls do. But while the five concepts are distinct, Bell Market essentially sounds like it’s going by the unsurprising, typical food hall algorithm: sushi, pizza, sandwiches, pastries, and grain bowls.
There’s the build-your-own bowls spot Broadfork, a veggies- and greens-centric option. But for meatier fare, there’s Bubz Deli, an NYC-inspired deli with bagels, pastrami, and tartines. Corbo and Sons, overseen by Corbo, serves up wood-fired pizzas — including one with peaches, ricotta, truffle honey, and arugula — as well as two antipasti, though the restaurant isn’t necessarily explicitly Italian. In fact, its wine list does not include any Italian offerings, though of course, there is an Aperol spritz.
Spencer’s Japanese restaurant, Jozu, serves sashimi rice bowls and hand rolls as well as ramen and robatayaki skewers. For pastries and bread, there’s Sytsma’s Honeybell Bakery, which has cookies, poundcakes, and savory fare like a ham and cheese croissant and a roast tomato and goat cheese quiche.
The food hall is currently open from 8 a.m. to 5 p.m. Monday through Friday at 101 Crawfords Corner Road, near the Hazlet Station stop on New Jersey Transit.