Longtime Vietnamese Restaurant Pho Grand Will Expand in Upcoming LES Food Hall

Three new vendors that already have a presence in the NYC dining scene have signed on to the ever-growing Market Line food hall on the Lower East Side, the 40-vendor food market slated to open this fall as a part of the sprawling Essex Crossing project.

LES pho shop Pho Grand will open in the food hall at 115 Delancey St. at Essex Street, set to become NYC’s largest, along with the first permanent location of Indonesian desserts shop Moon Man and a new project from Midtown’s Rustic Table called Rustic Table Shuk.

Vietnamese restaurant Pho Grand has lived on the LES for 18 years, serving rice dishes and other soups in addition to 20 variations of pho. The Market Line shop will be Pho Grand’s second location, headed up by owners Benny and Mick Chen.

Moon Man has become a fixture at the Queens Night Market, serving street-style Southeast Asian sweets. It was founded by cousins Nigel Sielegar and Wenny Purnomo and has only existed in pop-up form, making this Market Line location its first permanent storefront selling Indonesian sweets like steamed pandan cake and baked cassava cake.

Rustic Table team Jordan Hadani and Guy Weizmann are bringing their farm-to-table Mediterranean concept to the Market Line with Rustic Table Shuk, which will offer dishes inspired by North African and southeastern Mediterranean cuisines. There will also be a retail component, including labne, olive oil, and other staple Mediterranean ingredients for sale.

These three new restaurants are in addition to a Market Line project from the duo behind Contra and Wildair. Pickle shop the Pickle Guys, doughnut store Doughnut Plant, Lebanese nut shop Castania Nut Boutique, and juice shop Substance Vitality Bar also recently joined the 40-vendor food hall that is part of the massive Essex Crossing real estate, office, and retail development. Well-known vendors like Veselka and Nom Wah will also join the Market Line, which will feature two indoor parks.