Fraser will be in charge of all food and beverage at the 452-room hotel at 701 Seventh Ave. at 47th Street, which includes several dining rooms and a 5,000-square-foot outside deck across four levels of public space. This is not the first hotel foray for Fraser, who had a hit with Narcissa at the Standard East.
It’s been a busy year for Fraser, who in May sold out his interest in Dovetail, the restaurant on the Upper West Side where he made his name. Previously, he had applied to take over the West Village space that housed the iconic Riviera Cafe, but a spokesperson says that project is no longer happening. He also owns the Loyal in the neighborhood, and with this new hotel, he’s continuing to build his American food empire.
Schrager, meanwhile, is the guy behind the trendy Public hotel where Jean-Georges Vongerichten has a restaurant. His Edition hotel on Madison Avenue houses the Michelin-starred Clocktower. But he is perhaps most well-known for owning legendary club Studio 54, and he’s the subject of a new documentary about the nightclub. He now spends his time as a hotelier, with branches of the Edition in Miami and London.
The Edition brand will expand this year to Barcelona and Shanghai, with the Times Square location scheduled to open in October. Stay tuned for more.