New Fast-Casual Pizzeria Simò Promises $10 Neapolitan Pies

Following a different path than the spendier new Neapolitan pizzerias around town, fast-casual Simò Pizza opens today in the Meatpacking District with pies that top out at $10.80. It comes from Simone Falco, the owner of Rossopomodoro in West Village and in Eataly, who went this route after seeing pizza prices spiral “out of control,” he says.

Instead, Simò will bring prices down by going fast-casual and starting out with three locations — 90-92 Gansevoort St. between Washington Street and 10th Avenue debuts today, while stores in Brooklyn and Chelsea are up next later this year.

Six pizzas are on the menu, in full below, ranging from margherita to soppressata to a cacio e pepe version. There’s also three salads and some beer and wine, with Prosecco being the priciest at $8.90. The idea here is to get people in and out without a huge time or money investment, Falco says. He also promises that diners can order and get food to their table within five minutes.

Though Simò is among the cheaper options for people who want Neopolitan pie — which have been creeping up to as high as $35 at full-service spots — its prices are more on par with the growing number of fast-casual pizzerias in NYC. In the last year alone, Danny Meyer’s Martina, LeBron James-backed Blaze Pizza, and conveyor belt-produced &pizza have all opened here.

Simò is open daily from 11 a.m. to 11 p.m. and does not accept cash.

Photo by Francesco Sapienza via Simò Pizza

Photo by Francesco Sapienza via Simò Pizza

• Rossopomodoro Owner Launches Fast-Casual Pizza Chain [ENY]