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Psychedelic New Taqueria Brings Neon and Tacos to Union Square

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Taco Electrico is full of colorful backdrops and food and drink begging to be photographed

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Taco Electrico Photo via Taco Electrico

Insufferable influencers are sure to sit up and take notice of today’s opening of Taco Electrico, a colorful and lively new taqueria in Union Square. Everything from punch served in a sombrero to swings set in front of a neon sign is ripe for Instagramming in the vivid space at 201 Park Ave. South at 17th Street.

From Gerber Group (Mr. Purple, the Campbell), Taco Electrico focuses on tacos in the style of Mexico City street food and sources from the nearby Greenmarket. Chef Fernando Navas created an equally meat- and vegetable-filled slate of tacos. Options include pork belly with pickled red onion and epazote; cod with cabbage, radishes, an epazote aioli; and carrots with labneh, sunflower seeds, and turmeric. Snacks and small plates like tostadas, crudo, and the requisite guacamole fill out the rest of the menu, which is in full below.

Drinks start the photo action, with $125 worth of margaritas served in a sombrero piñata. Those less concerned with social media can sip on a good old Michelada or choose from other lower-key cocktails, several mezcals, beer, and wine.

But the true draw here is the space. Seemingly every inch of the 1,600-square-foot restaurant is filled with a different, dynamic element. There’s of course a neon sign, a geometric DJ booth, swings, bright colors lit onto walls, and colorful geometric pillows and throws. Guadalajaran artist Victoria Villasana also created five embroidered portraits that line one wall with the faces of Biggie Smalls, David Bowie, Frida Kahlo, Muhammad Ali, and Prince. The total effect is that they’ve taken every single Instagram design trend and thrown it into a restaurant.

Taco Electrico is now open daily from 5 p.m. to 2 a.m. with lunch to start in the fall.

Taco Electrico Photo via Taco Electrico
Taco Electrico Photo via Taco Electrico
Taco Electrico Photo via Taco Electrico

Taco Electrico

201 Park Avenue South, New York, NY 10016 (917) 534-5958 Visit Website

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