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The Up & Up Team Is About to Unleash a Bigger Manhattan Cocktail Bar

Stay Gold will channel hit Greenwich Village cocktail bar in an expanded space

The Up & Up
The Up & Up
Photo via Instagram/The Up & Up

The team behind NYC top cocktail bar The Up & Up will soon open a new drinking den in Manhattan — with similar drinks, but with much more space.

The Up & Up’s Matt Piacentini and Chaim Dauermann will pour their beloved cocktails in Kips Bay at Stay Gold at 360 Third Ave., between East 26th and 28th streets, in late June. It sounds like it’ll be a lot like The Up & Up, but bigger and with frozen drinks in addition to classics.

Unlike The Up & Up, which is a seated-only cocktail bar that only accepts parties of six or fewer, Stay Gold will accommodate larger groups. Comprising three sections, the new spot can fit up to 150 drinkers. The front room will have an antique bar with barstools, and a back room will have banquettes for seating that’s more lounge-like. Then there’s a backyard with its own bar.

The Up & Up’s simple design is anchored by its throwback floral wallpaper, and Stay Gold will continue that tradition patterned wallpaper from the same designer. Other patterned decor in the space will be influenced by early twentieth-century Vienna.

The Up & Up opened in Greenwich Village three years ago and has a particularly solid reputation among restaurant industry workers, serving well-executed bottled and regular cocktails, as well as snacks from Murray’s Cheese. The cocktails at Up & Up generally don’t get too experimental with ingredients or try too hard to be fancy creations. It’s unpretentious, serving Miller High Life alongside cocktails. The ingredients and recipes are straightforward, as with the “Screen Door Slam,” a cocktail made with Maker’s, Aperol, honey, vanilla, and absinthe.

That drink and a few other popular ones, like The Up & Up’s “Insanely Good Gin & Tonic,” will be on the menu at Stay Gold, too. But the new bar will also have cocktail creations of its own, one-upping The Up & Up with a frozen drink machine churning out boozy slush like a frozen take on a bourbon mule called the “Stay Cold,” made with bourbon, ginger, lime juice, and IPA. Beers on tap will flow, too.

Stay Gold will one-up the Up & Up with its expanded food game, too, serving bar fare like fried snacks as well as salads, sandwiches, and a burger. It’s expected in late June and will be open daily from 5 p.m. to 3 a.m.

Stay Gold

360 Third Avenue, New York, NY 10016