Fashiony All-Day Soho Cafe La Mercerie Is Now Actually Open All Day

A little over two months after opening, Soho all-day cafe La Mercerie will now actually be open all day, with breakfast, lunch, and dinner options to suit any hour of the day, starting Friday, March 9. The retail restaurant — at 53 Howard St. at Mercer Street, inside the Roman and Williams Guild store, where every single thing from the plates to the tables is for sale — has some very French offerings from Starr Restaurants (Upland, Le Coucou).

Starr recruited chef Marie-Aude Rose, who cooked at acclaimed Paris restaurant Spring, and created a very Parisian menu of dishes like a ham-and-egg crepe and butter-and-jam tartine at breakfast, with more hearty lunch and dinner offerings such as niçoise salad and boeuf bourguignon. The drink list is lengthy, with many wines by the glass, cocktails, and coffee available at all times. The full menus are below.

La Mercerie is at the intersection of several white hot restaurant trends currently popping in NYC, namely all-day cafes and retail restaurants — and fashion elite have been taking notice, from Vogue to bloggers. On the retail front, newer NYC additions include Tiffany’s Blue Box Cafe and El Rey Annex in Todd Snyder’s flagship store. 10 Corso Como will also open a store and restaurant in South Street Seaport this September. La Mercerie takes it a step further, though, by encouraging purchases through sampling in the restaurant.

There’s also no shortage of pretty all-day cafes in New York City these days, with Davelle, Fairfax, West-bourne, and Studio all opening in the last few months. Come Friday, La Mercerie will join the crew, open for breakfast from 9 a.m. to 12 p.m. and dinner from 12 p.m. to 10 p.m.

• All Coverage of La Mercerie [ENY]