Seki Shi — chef and owner of longtime New York sushi specialist Sushi Seki —has rejiggered his flagship Hell’s Kitchen outlet. In addition to switching the Japanese eatery’s name from Sushi Seki Hells Kitchen to Sushi Seki Times Square, he has likewise spun two new dining concepts within the multi-floor space at 365 West 46th St., between 8th and 9th avenues, partly to include a lower-cost set-menu option.
On the restaurant’s ground level, he has replaced the cocktail bar with a seven-seat sushi counter, where guests can order a new $55 abridged set menu that includes either six pieces of seasonal nigiri and two hand rolls, or six pieces of seasonal nigiri plus one hand roll and a mini bowl of soba or udon noodles.
Meanwhile, on the same floor, the rear dining counter overlooking the kitchen is now home to Kappo Room at Seki, with both an a la carte and an omakase option. Seki decided to roll out the kappo menu concept to introduce customers to more of a seasonal style of Japanese dining at a fair price. Many New York omakases run anywhere from $100 to $400 (or more!), whereas Kappo Room at Seki offers a $75 set menu inclusive of sashimi, sushi, hot pot, noodles, sukiyaki, and rice dishes.
Sushi Seki, which debuted in 2002 and now counts three locations, is part of Manhattan’s old guard of sterling seafood sellers. The original Upper East Side joint is also New York’s only option for late night omakase, sliced until 2:30 a.m.