Brothers Willy and Keith Reichenbach have already launched one monster beer hall in NYC, but this time they’ve gone even bigger and more ridiculous.
The duo recently opened American Hall, a three-story Midtown venue that fits up to 600 diners at once — three times the amount of people welcomed at Reichenbach Hall, the 200-seat German beer house they opened in 2013. As the name suggests, this bar’s all about Americana, with extravagant concoctions like a cocktail with barbecue sauce and peanut butter chicken wings with grape jelly on the side.
The hall swung open last month as a beer hall, restaurant, and arcade bar at 29 W. 36th St., between Fifth and Sixth Avenues. The venue’s three bars across three separate floors offer about a dozen draft and bottled beers and a cocktail menu, which features drinks like “Caramel Apple Pie,” made with tequila, butterscotch schnapps, apple cider, and lemon juice; and “Beer, Bourbon, and BBQ,” made with bourbon, Jack Daniel’s Tennessee Honey, citrus ale, and barbecue sauce.
The food follows suit. The menu offers fried chicken wings, including those PB&J ones, as well as sandwiches and burgers. Larger entrees also fit the All-American-bar vibe with meatloaf, spaghetti and meatballs, fried chicken and waffles, chili, and bacon mac and cheese on offer. Food is priced between $8 for fried cauliflower and $23 for the country fried steak, while drinks range from $8 for beer to $18 for cocktails.
The arcade bar is equipped with classic video games, pool, and foosball tables, according to a spokesperson. Despite the over-the-top Americana-focused menu, the space itself looks like a regular non-themed bar, aside from an American flag painted behind one of bars. Inside, long wooden tables offering family-style seating and industrial-looking lighting fixtures hang from the ceiling. Plenty of TVs are thrown about, and the drink menu is written on large chalk boards hanging from the walls.
Willy and Keith, whose family immigrated to NYC from Germany, founded the German-centric Reichenbach Hall with the goal of bringing a daily Oktoberfest experience to the city. The menu represents that through extra-large pretzels and 14 German beers on tap, including one- and two-liter beer mugs. They also previously operated now-shuttered Hop Devil Grill in the East Village and David Copperfield’s on the Upper East Side.
At American Hall, the duo pivots to Americana. It is now open from Monday to Wednesday from 11:30 a.m. to 11 p.m., and until 1 a.m. Thursday through Saturday. It is closed on Sunday.