Refreshingly, the Financial District’s newest lunch spot is not another salad chain: Quirky Alphabet City sandwich shop and general store Harry & Ida’s Meat and Supply Co. has expanded to the working neighborhood with a spinoff luncheonette.
Harry & Ida’s Luncheonette was open this week with limited hours, plating up build-your-own lunches, stock full of the modernized Jewish comfort food that made the restaurant’s original East Village location popular. Plates and sandwiches come stuffed with pastrami, smoked apricot chicken, smoked bluefish salad, and more — all designed to quickly order and takeaway. Pre-made options are also on the ready for those in a major rush.
Sibling owners Julie and Will Horowitz have brought their signature flair for smoking, curing, and brining to this location, focusing more on vegetables like braised broccoli stems with fermented black beans and carrot tzimmes with cilantro. The full menu is below.
The Horowitzs have become known for bending the classics, like with a smoked eel sandwich or the pastrami dog, but their true acclaim is with the pastrami sandwich. Eater critic Robert Sietsema calls it “one of the best pastrami sandwiches in town,” comparing it to the holy grail of Katz’s.
Come Monday, Harry & Ida’s Luncheonette, located at 11 Park Place between Broadway and Church Street, will be fully open weekdays from 11 a.m. to 5 p.m.