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Hit Japanese Udon Chain Plans New Midtown Location

TsuruTonTan’s caviar udon is making its way uptown

TsuruTonTan Robert Sietsema

Udon fans, take note: TsuruTonTan will open its second location in March 2018 at 64 West 48th Street near Rockefeller Center, Steve Cuozzo reports.

Like the U.S. flagship that opened about a year ago in what had been the original Union Square Cafe, this outpost will take up 10,000 square-feet, with over three stories and 200 seats that include communal seating, banquettes, and standard tables.

The chain is helping make udon more popular in New York, with its accessible price point and sheer number of seats. The Times’ Pete Wells called it “a very impressive chain.”

TsuruTonTan originally opened in Japan in 1989 and became known for 30 to 40 udon variations, including less traditional options like mentaiko udon, cod caviar udon noodles; prices run from $14 to $27 for dishes. When it first opened here, people waited for hours to try the noodles, though it’s since been fairly easy to nab a seat.

Eater has reached out to learn whether the second location will mirror the flagship, with a full bar and a broader list of non-udon menu items like sushi and sashimi.

TsuruTonTan joins Japanese chains like Ichiran, Ikinari Steak, and E.A.K Ramen in opening multiple locations in New York and beyond. New Yorkers and tourists have generally embraced their arrival, with Bushwick’s Ichiran, for example, attracting 200 people by 11:00 a.m. in the opening days.

Like the TsuruTonTan expansion, Ichiran plans to open “at least a Manhattan outpost” before the closure of the L train. Earlier this year, E.A.K. Ramen rolled out a flagship in Greenwich Village, shortly after ts LA debut. And last month, Ikinari Steak announced it will have seven New York locations by the end of this year.

TsuruTonTan

2233 Kalakaua Avenue, , HI 96815 (808) 888-8559 Visit Website

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