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Pastrami Plate Lunch Arrives in FiDi This Month

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Harry & Ida’s Luncheonette will serve Jewish deli on the go

Harry & Ida’s Harry & Ida’s/Instagram

Quirky Alphabet City sandwich shop and general store Harry & Ida’s Meat and Supply Co. will open its Financial District spinoff luncheonette this month.

Siblings Julie and Will Horowitz are keeping their Jewish vibes going with a build-your-own plate lunch model, as well as pastrami and smoked fish sandwiches. Pre-made to-go options will also be on deck at the restaurant, located at 11 Park Place between Broadway and Church Street.

New additions to the menu are very on-brand with Horowitz’s penchant for smoking, curing, and brining — with options like watermelon caraway sauerkraut, smoked apricot ras el hanout chicken, turnip noodle kasha varnishkes with smoked rosemary oil, and braised broccoli stems with fermented black beans. Vegetables are more of a focus here as opposed to across town, and thus plates will start under $10, with the option to add smoked meats and fish. None of it will cost more than $13.50 though, even with the meaty additions.

The space is larger, and wrapped in grandma-chic pastel floral wallpaper, almost ready for when it starts feeding the FiDi masses. Stay tuned for more.

Rainy days are for R&D #luncheonette

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