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Lil’ Yachty Opens a Pop-Up Pizzeria in NYC Today

The rapper is taking over Famous Ben’s

Yachty Pizzeria Yachty Pizzeria

Atlanta rapper Lil’ Yachty is taking his pizza obsession IRL in New York this weekend.

The artist — who just turned 20 this week and claims he’s eaten pizza every day since the 2nd grade — will be turning Soho restaurant Famous Ben’s into Yachty’s Pizzeria on Friday and Saturday. Lil’ Yachty is popular with the teens, so don’t be surprised to see a line. He will be there, according to Instagram.

Pizza will be for sale, but mostly, it’s a merch play. The pop-up will feature a variety of pizza and Lil’ Yachty-themed gear, including a $100 satin bomber jacket, a $30 t-shirt, and a $30 hat. All of them bear the “Yachty’s Pizzeria” logo. Here’s a sampling:

The pizzeria at 177 Spring Street, near Thompson Street, will be transformed from 12 p.m. to 7 p.m. on Friday, August 25th and Saturday August 26th.

This is a great opportunity to watch this excellent interview where Lil’ Yachty explains his diet:

Update: People — including many, many teens — started lining up for the pop-up before it opened at noon. Employees on-site say the expect at least 2,000 people to show up for the event on Friday and again on Saturday.

For the transformation, “Yachty’s Pizzeria” has been emblazoned on the outside of the restaurant, as well as on a mirror inside. Menus list what merch people can purchase, and people who buy that $100 bomber will receive it in a Yachty’s Pizzeria box.

See some more shots from the scene here: