Just call him MatchaPapi — Drake recently invested in trendy New York-based cafe MatchaBar.
The hyper-trendy cafe with drinks made of the caffeinated green tea powder has been courting investors as it leans into selling bottled matcha, pitching it as an energy drink that’s an alternative to coffee or Red Bull. (Motto: “Better Energy,” sadly not YOLO.)
But it first started as a cafe in Williamsburg in 2014. Though that location has since closed, MatchaBar still has an outpost in Chelsea at 256 West 15 Street and one in LA. Two more cafes will also open before the end of the year.
Co-founders Max and Graham Fortgang say that Drake “embodies the entrepreneurial spirit of our brand, but also our company's ethos 'good things come to those who hustle’,” according to a statement. It is not clear how much cash Drake invested, but earlier this year, Forbes estimated that the artist’s net worth could be $90 million.
Whatever the amount, it was a boon for the company. With the financing, MatchaBar will start selling its bottled matcha in Whole Foods across the country in September.