People Are Actually Taking This Cheetos Restaurant Seriously

New York City currently has to suffer through a restaurant dedicated entirely to Cheetos that’s — of course — funded by the synthetic snack brand. The cheese crisp company signed on TV chef Anne Burrell to create an “elevated” menu at The Spotted Cheetah that employs Cheetos in every dish — and New Yorkers are eating it up.

The pop-up completely sold out, and its opening night yesterday was packed with people posing for Instagram and downing Cheetos nachos and mac and cheese. Diners flooded social media with cheesy excitement for the branded dishes, and inexplicably, much of the crowd was full of food writers from People, ABC News, Bloomberg, and Rachael Ray. Here’s what went down:

Anne Burrell and Chester twinning:

Security was on hand:

Throwback drink Crystal Pepsi quenched the Cheetos thirst:

Cheetos branding was inescapable:

And the food was very, very bright:

• All-Cheetos Restaurant Pops Up in NYC Next Week [ENY]
• All-Cheetos Restaurant Pop-Up Is Already Sold Out [ENY]