Perhaps the most exciting portion of Williamsburg’s upcoming food hall North 3rd Street Market is the news that it will include a location of iconic Brooklyn pizzeria Di Fara. It’s the first significant New York City expansion for the 52-year-old Midwood restaurant that still commands long lines for a taste of founder Dom DeMarco’s pies, and daughter Margaret DeMarco tells Eater it will be very similar to the original.
Though the family has a Las Vegas location from Dom’s son, Don Jr., this 290-square-foot counter will have the siren call of Dom himself. Once this outpost opens, the 80-year-old pizzaiolo will split his time between the two spaces. To make it as easy as possible for him, his family is designing the space to have a very similar layout with an identical menu.
“My dad is going to be 81 years old in a couple of months, so he’s slowing down but still going strong for the most part. He’s a creature of habit, so you can’t change his oil can or move anything around,” Margaret says. “That’s part of the brilliance of what he does. So the place will be designed to feel also as if he’s still on Avenue J.”
The family has been approached “daily” to expand or franchise, but chose the food hall to avoid another brick-and-mortar spot. She and her six siblings are all involved to make sure the location stays true to the original, which has increasingly been hosting private parties. Having one in a food hall ensures there’s always a way to get a Di Fara slice — not to mention that it’s also on UberEats from Ditmas Park to Bay Ridge.
An opening is planned for fall, and the market will also include vendors like West Village paletas shop La Newyorkina, a seafood and raw bar from chef Ed McFarland of Ed’s Lobster Bar, and a Champion Coffee.