The longest line in New York this week was for the Momofuku-branded Nike sneakers being sold at Fuku. Changheads and sneakerheads alike camped out on Thursday for the limited edition shoe with Momofuku’s peach logo on it — with some arriving as early as 6:30 a.m. Check out the experience in the video below:
For those who couldn’t show up in the East Village, chef and Momofuku head David Chang tweeted today that it’s possible to order a pair through the Nike SNKRS app. Word of warning, though: The app takes a few tries to work.