Dominique Ansel excels at many things: making pastries, creating viral sensations like the Cronut, and capitalizing on all that to make some sweet, sweet cash. The latest case in point: Ansel has teamed up with corporation Nabisco for an Oreo cookie spread.
The spread is only being offered at Ansel’s Soho bakery at 189 Spring Street as a promo for the #MyOreoCreation competition, and it contains milk-flavored ganache, as well as a dark chocolate ganache with the chocolate cookie part of Oreos. Ansel’s non-Cronut viral hit, the milk and cookie shot, was created after the chef tried an Oreo for the first time in 2014.
Oreo did not mention how much they are paying Ansel, a classically-trained and James Beard-award winning gourmet pastry chef, to participate in this collaboration to offer a grocery store cookie-based item in his bakery.
As arguably the most famous contemporary pastry chef in the world, Ansel is no stranger to corporate relationships. He’s also teamed up with Nutella for a special Cronut bite filled with the hazelnut spread and with Belgian chocolate chain Neuhaus.
Other big chef shills include Christina Tosi of Milk Bar, who literally created a menu for a restaurant only serving Kellogg’s products, The Chew host and fried chicken chef Carla Hall doing a very creepy Kraft ad, and Bobby Flay for Fage yogurt. Chef Richard Blais has also done it for pet food.
The Oreo spread will be available on Saturday, June 10th and Sunday, June 11, and the bakery is giving it out for free while it lasts.