One of the most sought-after sushi meals in New York City isn’t at a fancy omakase but at at the local outpost of LA-based sushi chain Sugarfish. The omakase costs as little as $39 here and even though it opened last November and received a tepid Times review, people still wait hours to get inside.
The restaurants comes from acclaimed sushi chef Kazunori Nozawa, whose original restaurants were far more upscale. Even after nearly a decade in business, the outposts in LA still have an obsessive fanbase.
In this episode of Cult Following, host Serena Dai and Eater’s Sugarfish superfan Vesta Partovi to the restaurant to find out why people are willing to spend hours waiting to eat at the New York outpost. They put their names on the waitlist and spent the rest of the time grilling others who showed up, too.