The Danny Meyer-invested Southern California-based healthy eating chain Tender Greens is finally making its way to New York City. Commerical Observer reports that the fast-casual salad restaurant, where former fine dining chefs run the kitchens, has signed a lease in Flatiron.
The exact location of the first New York outpost, expected to open in late 2018, is not yet out. More locations of Tender Greens are expected to follow. Eater has reached out to Meyer and Tender Greens for further information.
Tender Greens first opened in the Los Angeles area in 2006, and in 2015, Meyer’s Union Square Hospitality Group took on “a significant minority investment” in the company that was expected to launch an expansion effort. At the time, word came out that they wanted to open as many as 15 locations in New York.
Besides salads, Tender Greens serves entrees like salt and pepper chicken or marinated steak served as sandwiches or plated. The sell is “farm to fork,” with each location manned by a chef with experience in upscale restaurants. In SoCal, dishes cost $11.50 each.
It’s largely seen as a lunch spot, and in California, one of the primary competitors is salad chain Sweetgreen. Take a look at a menu from one of the West Coast locations here, and stay tuned for more info.