Austin-inspired breakfast taco subway station stand Jalapa Jar is about to open its first restaurant — at least temporarily. The crew behind the Texas-style salsa company will be taking over a 600 square-foot storefront at 384 Schermerhorn Street near Barclays Center until January 2019, part of a pop-up in collaboration with landlord Alloy Development.
Jalapa Jar be serving the same menu as they do at the Clark Street subway station, including a breakfast taco with bacon, jalapeno-garlic mashed potatoes, and salsa-infused scrambled eggs, according to co-owner Tommy Byrnes. The space will also act as a “groceraunt” and sell some food items, including the Jalapa Jar salsa, Legally Addictive crack cookies, The Awkward Scone baked goods, and other products from purveyors who work out of the incubator Brooklyn FoodWorks.
The storefront is rent-free because landlord Alloy Development plans to eventually use the space for a massive mixed-used development with public schools, affordable and market rate housing, and commercial space. Since they won’t be breaking ground on the 80 Flatbush project for a couple years, they are filling empty spaces with businesses like Jalapa Jar, according to a statement from the developer. Another storefront nearby is being used by non-profits like Recess Assembly, an organization that works with artists.
For Jalapa Jar, it’s a great situation as they seek spaces for a more permanent outpost of Jalapa Jar, Byrnes says. Running a grocery portion with locally made products from Brooklyn FoodWorks brings a “community angle” to the project that appealed to Alloy, he says. “We think it’s a win-win for everybody,” Byrnes says. The new outpost is expected to open at the beginning of June.