Franchisers Danny and Steve Abrams will debut the 50-plus seat restaurant by late mid-July, with manager Scott Dansby noting the menu would be "about 90 percent the same as uptown and it's going to be pretty close to downtown.”
The location was chosen because “Danny and I have lived on the Upper West Side for more than 30 years and we’re excited to share our favorite burgers with our friends, family, and neighbors in the area,” says Abrams.
The original location (1291 Third Avenue), founded in 1972 by John “Jack” O’Neill and George Mourges, has dominated the Upper East Side as far as burgers and storied barrooms are concerned. It wasn’t until 2015 that the Abrams opened a second location at 89 MacDougal Street.
"The first thing we had to get right was the hamburger," Abrams told Eater’s Nick Solares of the Greenwich Village location. The griddled burger — all seven and a quarter ounces of it served on a squishy bun — is “no fuss, just meat and bread and cheese on a plate with pickles and onions on the side. The crown is left off of the patty exposing its craggy surface, the molten American cheese undulating over it in a viscous blanket.” Solares calls it “the platonic ideal of a bar burger.”
Eater has a call in to learn more about the new location and will keep you updated.