Looks like the Danny Meyer and Union Square Hospitality Group investment in New York-born coffee chain Joe Coffee is already spurring changes. The Post reports that the Red Hook roasting facility plans to open four more locations this year — including one that serves food from Meyer’s catering arm, Union Square Events. Joe Coffee also tells Eater that eventually all New York locations will sell pastries from Meyer.
It starts with the newest location of Joe Coffee will be a kiosk in Bryant Park, which opens today. Besides the typical menu of coffees and espresso, the stand at West 40th Street and Avenue of Americas will serve pastries and seasonal ice cream. According to Joe Coffee, flavors like chocolate sea salt, stracciatella, black raspberry sorbet, and strawberry lemonade sorbet will be available in warmer months. Union Square Events makes the food for both this kiosk and seasonal restaurant Public Fare. Other locations of Joe Coffee will not be serving ice cream, at least for now.
Besides providing food, Joe Coffee founder Jonathan Rubinstein tells the Post that Meyer and co. have helped with the expansion by making introductions to landlords and other partners. Here’s a look at the kiosk’s menu and some pastries:
USHG announced this past January that it would be investing in the coffee mini-chain, which roasts coffee in Red Hook and has 14 locations in New York and Philly. Joe Coffee also supplies to the new ferry snack stands and a slew of restaurants, including USHG’s cafe Daily Provisions. The influx of cash means that Joe Coffee locations will be expanding to other cities as well.
Here, Joe will also soon open at the Westfield World Trade Center, on the Upper West Side at 271 Amsterdam Avenue, and in Brooklyn Heights at 102 Hicks Street.