Despite delis dying left and right, pastrami patrons Julie Horowitz and her brother Will are doing their best to keep the tradition alive. And they’re succeeding: the duo behind Ducks Eatery will open a new restaurant this June, a spinoff of their quirky Alphabet City sandwich shop and general store Harry & Ida’s Meat and Supply Co.
Located in the Financial District at 11 Park Place, the 1,000-square-foot space will have actual seating, befitting its Harry & Ida’s Luncheonette name. Will Horowitz told Eater that while it will definitely have the uber popular pastrami pops, the new location will have a slightly more strict adherence to traditional Jewish deli food.
The Horowitzs have become known for bending the classics in the smoked eel sandwich or the pastrami dog, but here, they’re paying strict homage to their appetizing-store-owning grandparents. “It will be more old-school delicatessen, but at the same time have a much stronger emphasis on sustainability, healthier food, and financial accessibility,” Will told Eater.
There will be a long luncheonette counter, but it won’t be the typical antique-looking one that’s so popular right now. Luncheonettes are a breakout trend for 2017, with Nickel & Diner leading the cause here in NYC.
Beyond this new location, The Horowitzs are working on a clandestine project around food waste, which will launch this summer. “We’re working with a lot of great chefs, seaweed farmers, food scientists, and governments to create more of an online marketplace for food waste,” Will hinted. “We’re beta testing later this summer. We have fun celebrities and international chefs signed on.”
Harry & Ida’s Luncheonette is set to open mid-June with hours to be determined. Stay tuned for more on both the restaurant and food waste project.