Hooters — the global chain that objectifies women, and also serves chicken wings — is expanding in Manhattan. According to the New York Post, Hooters executive Neil Kiefer has been visiting from Florida (because where else?), scouting locations for a second Manhattan outpost of the chain. Hooters Management Corp. is also planning to open several locations its fast-casual, “tamer” offshoot, Hoots.
Hoots offers a pared-down menu of Hooters’ bestsellers, served by both men and women staffers in less-revealing attire. The counter service restaurant (another major change for the brand) was first announced earlier this year, and opened its first location in a Chicago suburb last month.
The New York expansion is an about-face for Hooters after it closed several of its New York locations over the last few years, holding onto the restaurant on West 33rd Street and another in Fresh Meadows, Queens. Still, Hooters of America LLC has been expanding rapidly around the world. This year alone, Hooters has opened or announced locations in Spain (15!), Portugal, Mexico City, Bolivia, and Nicaragua.
No word on which Manhattan neighborhoods can expect a Hoots or Hooters, the Real Deal reports that East Harlem is a possibility.