Two prolific NYC restaurant groups are teaming up to open a big new “Mad Men meets Twin Peaks”-style cocktail bar and restaurant in the Meatpacking District. LDV Hospitality (Scarpetta, American Cut) and Den Hospitality (The Garret East) will be opening The Lately at 357 West 16th St., near Ninth Ave. It’s the former space of LDV-owned nightclub/restaurant/celebrity magnet No. 8.
The 3,400-square-foot space will be transformed into a space inspired by, “an upstate cabin of yore,” according to a statement from the two groups. Expect a fireplace and “playful wallpaper” to give it that “Mad Men meets Twin Peaks” look. Adam Fulton of Den Hospitality says his goal “is to bring back the old-school glamour of home entertaining” with The Lately.
Den’s Grant Wheeler will be spearheading a cocktail program with both classic and new inventions. It will be split into three tiers — the first one with recognizable options like martinis and negronis, the second with some added ingredients like activated charcoal, and the third tier straying even further from the originals. Options in the last group include coconut avocado margaritas and frozen negronis using ube, a purple yam.
LDV will be in charge of food. The menu will feature twists on New York street food classics, such as a hot dog with a spicy cheddar chorizo and a Sigmund’s hot pretzel with beer mustard.
The Lately is expected to open in March.