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Margaritaville May Be Coming to NYC After All

The Jimmy Buffet chain is eyeing Times Square for a hotel

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Margaritaville
Another location of Jimmy Buffet’s Margaritaville
Photo via Margaritaville

As if Times Square couldn’t get more touristy, Jimmy Buffet’s global chain Margaritaville might still open a huge hotel and restaurant in the neighborhood — finally planting the first NYC location of the tropical-themed enterprise.

After nixing a deal in Midtown earlier this year, The Real Deal reports that a developer is close to inking a deal with Margaritaville for a project at a different location further south, 560 Seventh Avenue, between West 40th and West 41st Streets. Details are still slim for the scale of the hotel and restaurant, but it could be as tall as 29 stories.

The restaurant has more than two dozen locations around the world, mostly in locales with big tourism industries. The Margaritaville brand also has resorts and hotels, all pegged to that one Jimmy Buffet song. Menu items include quesadillas, fajitas, pasta, burgers, steak, sandwiches, and other fare, sometimes with names like “beach club.”

Margaritaville did not immediately respond to request for comment.

The company has been trying to open in New York for a while now. Last year, it was close to signing a lease for a restaurant space further north, at 1619 Broadway at 49th Street; the deal fell through in January.

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