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Tiffany’s New Cafe Commanded Two-Hour Waits on Friday

People wanted to get in to Blue Box Cafe at all costs

Blue Box Cafe
Blue Box Cafe
Photo via Tiffany’s

Tiffany’s new Blue Box Cafe opened its bejeweled doors on Friday, November 11 to much fanfare — and fans waited as long as two hours in a line that stretched down the block.

Hardcore fans of the iconic 1961 movie Breakfast at Tiffany’s went all-out for the potential to recreate, or at least pay homage to, Audrey Hepburn’s chic breakfast outside the luxury retailer on Fifth Avenue. The Post reports that superfans such as Joe Rashbaum were willing to wait any length of time to be inside the turquoise-filled room.

“It’s one of my Top 10 bucket list items,” the New Jersey resident told the Post. “I’ve been researching how to do it for years.” The Daily News heard that some people peeked in as early as 6 a.m. on Friday. It’s a very long research project for what is just standing longingly in front of the windows eating a croissant with coffee.

High tea desserts
High tea desserts
Jessie Jacobson

Blue Box Cafe makes eating breakfast at Tiffany’s a much more luxe experience, offering set breakfast, lunch, and tea service at $29, $39, and $49 respectively. The room is covered in the brand’s trademark blue, from the slipcovers on the chairs to the paint on the walls. Wall decorations are Tiffany window displays in miniature, filled with chrome figurines, diamonds, and homewares. It’s the brand’s first foray into food.

Stay tuned for more photos of the food and space.

Blue Box Cafe

727 Fifth Avenue, New York, NY 10022 (212) 755-8000 Visit Website