Williamsburg is getting its own location of homegrown burger chain Shake Shack next year. The Danny Meyer-run chain is taking over the Blue Bottle space at 160 Berry Street, between North 4th Street and North 5th Street, in early spring 2018.
The company is announcing the new outpost with a pop-up at North Brooklyn Farms at 320 Kent Avenue at an event on Wednesday, where it will be giving away 300 free burgers and pumpkin frozen custard from 5:30 p.m. to 8 p.m. RSVP here to attend.
Shake Shack has a couple locations in Brooklyn already, though this will be the first one in north Brooklyn. The chain’s been eyeing Williamsburg for some time. Back in 2015, Meyer and the team scoped out a two-story space on Driggs Avenue. It never came into fruition.
But the timing makes sense for more corporate dining in Williamsburg. The area now has a Sweetgreen, an Umami Burger, and a Whole Foods with a food court. Meanwhile, Shake Shack has close to two dozen outposts in New York City — and more than 100 worldwide.